Adidja Azim Palmer aka Vybz Kartel, is a Jamaican musical artist, record producer, entrepreneur and dancehall performer. Among his various nicknames, he is referred to as "Worl' Boss" and has been recognized as one of the genre’s most prolific and skilled lyricists credited with further popularizing dancehall.

Kartel's singles have achieved cultural ubiquity across the Caribbean, including "Ramping Shop" (2009), "Summer Time" and "Dancehall Hero" (2013). Having collaborated with a number of internationally prominent hip hop and R&B artists such as Major Lazer, Rihanna and Jay Z, he has also been credited as an inspiration for the dancehall-infused work of a number of Western artists, including Drake, who has cited Kartel as being one of his "biggest inspirations".

In 2014, Kartel was sentenced to life imprisonment for the murder of his associate Clive "Lizard" Williams. He will be eligible for parole once he has served a minimum of 35 years in prison. Despite being imprisoned, Kartel continues to release new music prolifically, releasing over 50 new songs in 2016 alone.

Vybz Kartel started his career as a teenager in 1993 with his first recording "Love Fat Woman", released on Alvin Reid's label "One Heart", using the moniker "Adi Banton", as homage to Buju Banton. Palmer was later part of the three-member group "Vybz Cartel", keeping the name after the group split up, and became a protege of Bounty Killer, for whom he claims to have written nearly 30 songs, including "Gal Clown".

Vybz Kartel rose to prominence in 2003 after a string of hits in Jamaica. The year culminated in a pre-planned on-stage clash with Ninjaman at the annual dancehall festival Sting in Kartel's hometown of Portmore. The clash turned violent when Kartel's crewmembers, as well as Kartel himself, threw punches and assaulted Ninjaman onstage. While Kartel's manager initially blamed Ninjaman, Kartel himself quickly apologised to Ninjaman and Sting organizers for the fracas. Four days after the incident, the two artists appeared before the press to announce a settlement of their differences and to end any animosity.

From the beginning to midst of his ongoing career, Kartel released a number of albums through the UK based label Greensleeves Records, such as Up 2 Di Time, More Up 2 Di Time, and J.M.T.. He established his own label Adidjahiem/Notnice Records with his business partner and producer Ainsley "Notnice" Morris. After splitting with Bounty Killer-led Alliance in 2006, Kartel joined the Portmore Empire, a group of dancehall DJs and singers from his Portmore neighborhood that he signed to his newly founded Adidjahiem/Notnice Records. The members included Popcaan, Deva Bratt (founder), Gaza Slim, Shawn Storm, Sheba, Gaza Indu, Tommy Lee, Singing Maxwell, Singa Blinga, Lenny Mattic, Lisa Hype, Gaza Kim, Blak Ryno, Jah Vinci, Dosa Medicine and Merital Family.

In 2008, Kartel launched his own liquor line; Street Vybz Rum. He hosted a weekly dance party Street Vybz Thursday, at the Building, a Kingston nightclub he managed with Street Vybz Rum business partner, Corey Todd. The rum was officially distributed by Vybz Distillers Limited. The same year, he also released his own condom line, Daggerin Condoms. Street Vybz Rum production was stopped in 2011 because of a disagreement between him and Corey Todd. However, the collaboration resumed in 2012 as the two settled their differences, and despite Kartel's ongoing incarceration.

In 2009 his song featuring female Jamaican deejay Spice, "Ramping Shop", debuted on the Billboard Top 100 Singles chart, and "Dollar Sign" was in regular rotation on urban radio stations in the US.

His 2010 single "Clarks" was one of his biggest international successes, remaining in the top three reggae singles and gaining the most radio plays in North America for 40 weeks. "Clarks" was also featured on the TV series So You Think You Can Dance Canada, and on a CNN segment on dancehall dance. When his singles "Clarks", "Clarks 2 (Clarks Again)" and "Clarks 3 (Wear Weh Yuh Have)" featured the British shoe brand Clarks in 2010, its sales numbers and prices in Jamaica increased considerably. In 2011, he released his own shoe line, named Addi's, as well as his own line of "cake soap", a type of soap primarily used for clothes. Cake soap is less commonly utilised for skincare, to treat skin conditions such as acne. However, Kartel's brand was intended for the purpose of skin lightening or bleaching.

MTV's Vice Guide to Dancehall featured Kartel at his weekly dance party, Street Vybz Thursday. Vybz Kartel has also hosted his own reality television show "Teacha's Pet" on CVM Jamaica broadcast channel, the first reality television show hosted by a dancehall artist in Jamaica. The premise of "Teacha's Pet" found 20 women living in a Kingston house vying for the artist's affection; the show's lascivious content elicited condemnation of its sponsor, telecommunications company LIME. The show came to a halt with the artist's arrest on murder charges in September 2011.

In 2016, while in prison, Kartel released his most internationally successful album, King of the Dancehall, which peaked at number 2 on the US Billboard Reggae Charts. The album included the single "Fever" which topped various local music charts and became his most successful on streaming websites.

Kartel re-teamed with Kingston Story producer Dre Skull for the single "Real Bad Gal" in 2017.

Kartel has come under controversy over perceived skin whitening, or "bleaching", leading him to claim the use of "cake soap" to lighten his skin. The Blue Power Group, Jamaican manufacturer of the popular cake soap (or "blue soap"), has refuted claims it changes skin color. Kartel stated the soap used to lighten his skin was his own company brand, which he intended to release on the local market and to overseas clients.

In September 2011, the National Communications Network of Guyana banned Vybz Kartel from the airwaves—the first such action against a specific artist. His music contained "obscene lyrics" and brought "nothing positive" to the entertainment industry, said NCN spokesman Martin Goolagong (Wednesday, 21 September) after a week of internal debate. He said NCN was reviewing the lyrics of other musicians and could ban them as well.

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