Jo-Issa Rae Diop is an American actress, writer, director, producer, and web series creator. Rae's birth name, Jo-Issa, comes from a combination of the names of her grandmothers: Joyce and Isseu. Her middle name, Rae, is after an aunt, who was an artist.
She first garnered attention for her work on the YouTube web series Awkward Black Girl. She subsequently gained further recognition for creating, co-writing, and starring in the HBO television series Insecure. For her work on Insecure, she has received two Golden Globe Award nominations for Best Actress – Television Series Musical or Comedy and a Primetime Emmy Award nomination for Outstanding Lead Actress in a Comedy Series.
Since 2011, Rae has continued to develop her YouTube channel, which features various short films, web series, and other content created by people of color.
Rae's web series Awkward Black Girl premiered on YouTube in 2011. The show follows the life of J (played by Rae) as she interacts with co-workers and love interests who place her in uncomfortable situations. The story is told through a first-person narrative as J usually reveals how she feels about her circumstances through voice-over or dream sequence.
The series eventually went viral through word of mouth, blog posts, and social media, resulting in mainstream media coverage and attention. In an effort to fund the rest of the first season, Rae and producer Tracy Oliver decided to raise money for the series through Kickstarter. On August 11, 2011 they were awarded $56,269 from 1,960 donations and released the rest of season one on Rae's YouTube channel.
Rae eventually partnered up with Pharrell and premiered season two of the series on his YouTube channel, iamOTHER. Rae also began releasing other content on her original channel, predominantly created by and starring people of color.
By using YouTube as her forum, Rae was able to have autonomy of her work since she writes, films, produces, and edits most of her work. Rae's other shows—Ratchet Piece Theater, The "F" Word, Roomieloverfriends, and The Choir, among others—also focus on African-American experiences that are often not portrayed in the mainstream media.
In 2013, Rae began working on a comedy series pilot with Larry Wilmore, in which she would star. The series, about the awkward experiences of a contemporary African-American woman, was eventually titled Insecure. HBO picked up the pilot in early 2015 and it was subsequently greenlit. Since its release in 2016, the series has received critical acclaim; Eric Deggans of NPR wrote that "Rae has produced a series that feels revolutionary just by poking fun at the life of an average, twenty-something black woman."
In 2017, the American Film Institute selected Insecure as one of the top 10 Television Programs of the Year. For her work on the show, Rae has received two Golden Globe Award nominations for Best Actress – Television Series Musical or Comedy in 2017 and 2018, as well as a Primetime Emmy Award nomination for Outstanding Lead Actress in a Comedy Series in 2018.
On November 14, 2016, HBO renewed the show for a second season. The second season premiered on July 23, 2017. On August 8, 2017, it was announced that the show was renewed for a third season, which premiered on August 12, 2018.
Rae's first book, a memoir titled The Misadventures of Awkward Black Girl, was released in 2015 and became a New York Times best-seller. In the book, she chronicles her life through a series of humorous anecdotes and opens up about her personal struggle with not fitting in, and not being considered "black enough" at times.
Rae signed with United Talent Agency and 3 Arts Entertainment.
In 2012, Rae was included on the annual Forbes '30 Under 30' list in the entertainment section.
Rae appeared on the cover of Essence magazine's May 2015 "Game Changers" issue, alongside Shonda Rhimes, Ava DuVernay, Debbie Allen, and Mara Brock Akil. Rae expressed her desire for more people of color working in production behind the scenes to make a lasting impact in the television industry.